Netflix Black Mirror - Black Bairam

Ramadan Bairam (Eid al-Fitr) is a national holiday for Turkish people. According to Turkish traditions, people visit each other at that period, especially older members of their families; parents and grandparents. But nowadays, Ramadan Bairam means a vacation opportunity for the most of the Turkish people, especially for the new generation. They prefer vacation instead of visiting their families. What if technology gives us an opportunity to visit our grandparents while we are on vacation in Ramadan Bairam period.



THE LOCAL INSIGHT
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Ramadan Bairam (Eid al-Fitr) is a national holiday for Turkish people. According to Turkish traditions, people visit each other at that period, especially older members of their families; parents and grandparents. But nowadays, Ramadan Bairam means a vacation opportunity for the most of the Turkish people, especially for the new generation. They prefer vacation instead of visiting their families.

THE IDEA
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What if technology gives us an opportunity to visit our grandparents while we are on vacation in Ramadan Bairam period.





REACTIONS
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Client: Netflix
Advertising Agency: Tribal Worldwide İstanbul
Managing & Creative Director: Arda Erdik
Creative Team: Merve Selamet, İsmail Anıl Güzeliş, Balım Beren Sunar, Emre Karaca, Sezen Balcı
Project Manager: Emir Medina, Melis Hasanoğlu
Producer: Levend Çağıl
Production: Norr Film
Director: Fatih Kızılgök

2019, İstanbul-Turkey



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