As a brand that embraces the vision of "Happiness For All,"
we have built a campaign to draw attention to the rights of children on April 23,
the only national day that dedicated to the children of the world.
'Convention on the Rights of the Child' has 54-items, but it was written by elders.
We believe that children has limitless rights according to their imagination,
so first, we gave the word to the children and publish a video
on the Algida's Social Media Channels.
We invited the elders to expand the 'Convention on the Rights of the Child'
with the #EveryChildsRight ( #HerÇocuğunHakkı ) hashtag on social media.
On the first day we became a Trend Topic on Twitter.
With Amanda Parer, an Australian artist, we made a Children's Rights monument.
On April 23, people saw the giant children balloons.
Client: Algida - Unilever
Client Representatives: Toloy Tanrıdağlı, Özge Onur, Deniz Taktak, Sarp Bilal, Cem Bökeer
Client Representatives: Toloy Tanrıdağlı, Özge Onur, Deniz Taktak, Sarp Bilal, Cem Bökeer
Advertising Agency: Tribal Worldwide İstanbul
Managing & Creative Director: Arda Erdik
Creative Director: Başar Bellisan
Copywriter: Merve Selamet, Hakan Yılmaz
Art Director: İsmail Anıl Güzeliş, Emre Karaca, Sezen Balcı
Illustrator: Başar Bellisan
Monument Design & Production: Parer Studio
Project Manager: Alp Gürsoy, Buse Sokullu
Social Media: Burcu Kavasgil, Emre Hacısalihoğlu
Strategy: Arda Sesli
Agency Producer: Levend Çağıl, Alper Öz
Production: Vana Film
Director: Alper Yılmaz
Producer: Seda Özdemir, Feyyaz Barış Dikmen
Post-Production: İmaj
2017, İstanbul-Turkey